GLOBAL PHARMACEUTICAL MARKETING MANAGER (BIOTECH, Immunotherapies) Madrid

PHARMACEUTICAL MARKETING MANAGER (Productos de diagnóstico y tratamientos para pacientes alérgicos).

TITULO: MARKETING MANAGER- GLOBAL DEPARTMENT: COMMERCIAL DIVISION

REPORTE DIRECTO: Global Head of Commercial

UBICACIÓN : Parque Tecnológico de Leganés (28919), Madrid

Nuestro cliente es una compañía biofarmacéutica China especializada en inmunoterapia con alérgenos, orientada al diagnóstico y tratamiento de las enfermedades alérgicas, con una sólida trayectoria industrial y una clara apuesta por la calidad, la innovación y la excelencia operativa.

Su planta productiva, ubicada en Leganés (Madrid), opera bajo los más altos estándares regulatorios y de cumplimiento normativo, alineados con las exigencias internacionales del sector farmacéutico.

La compañía cuenta con presencia en cerca de 40 países, con foco estratégico en los mercados de EMEA y APAC, donde está impulsando su crecimiento y la expansión global de su portfolio.

La compañía compra en 2023 una conocida Biotech Farmacéutica española especializada en productos de diagnostico e Inmunoterapia que pasa a convertirse en la sede de sus operaciones fuera de China. En este nuevo contexto corporativo, se están configurando los equipos que liderarán el proyecto de transformación y crecimiento internacional.

Con el objetivo de reforzar su estrategia comercial a nivel global en EMEA y APAC, la compañia desea incorporar un Global Marketing Manager, que reportará al Global Head of Commercial.

Esta posición será responsable de diseñar e implementar las estrategias globales de marketing y comunicación, coordinando su despliegue en los distintos mercados donde opera la compañía y proporcionando soporte estratégico al equipo comercial, con el fin de garantizar una propuesta de valor coherente, diferenciada y alineada con la visión científica de la Matriz China de la compañia.

Our client is a global Chinese biopharmaceutical company dedicated to advancing therapies in allergy, immunology, and biologics.

With two headquarters in Shanghai and Madrid, and a growing network of affiliates and subsidiaries (including Spanish Laboratories), the company combines scientific innovation with a patient-centric approach to deliver life-changing solutions worldwide.

MISSION

The Marketing Manager is responsible for shaping and executing the group ’s worldwide marketing strategy across its therapeutic portfolio.

This position provides strategic leadership and operational oversight for the global marketing organization, ensuring consistent brand positioning, effective product launches, and commercial excellence across all subsidiaries — including Leganes´s Laboratories (Spain) and group’s affiliates in Europe, Latin America, and Asia.

The ideal candidate is both a strategic visionary and a hands-on leader, capable of driving growth through insight-led marketing, cross-functional collaboration, and scientific credibility.

KEY RESPONSIBILITIES

1. Global Marketing Strategy & Leadership

• Develop and lead the global marketing strategy aligned with the group business vision and therapeutic priorities.
• Define brand architecture, positioning, and communication guidelines across the group and subsidiaries’ product portfolios.
• Drive annual marketing planning, budgeting, and resource allocation processes.

2. Portfolio & Brand Management

• Oversee end-to-end product lifecycle management, from launch to maturity.
• Establish value propositions and differentiation strategies for key brands.
• Lead cross-regional initiatives to ensure consistent global branding and scientific accuracy.
• Identify portfolio expansion and pipeline opportunities in collaboration with R&D and Business Development.

3. Market Intelligence & Insights

• Direct global market research, competitive intelligence, and forecasting efforts.
• Provide data-driven insights to shape investment decisions and regional priorities.
• Build a market intelligence framework integrating global and local analytics.

4. Medical Information Management

• Lead, strategize, and execute initiatives that ensure accurate, compliant, and value-driven medical information is communicated to internal and external stakeholders.
• Bridge medical affairs, regulatory, and commercial teams to deliver high-quality scientific content while supporting overall business and marketing objectives.

5. Digital & Innovation Leadership

• Lead Group’s digital marketing transformation, introducing omnichannel customer engagement and advanced analytics.
• Champion scientific content strategy and digital tools to enhance HCP engagement.
• Oversee agency relationships and ensure efficient deployment of marketing budgets.

6. Leadership & Talent Development

• Build, inspire, and manage a global marketing team with regional and functional specialists.
• Establish clear KPIs, performance goals, and development pathways.
• Foster a culture of integrity, collaboration, and continuous improvement.

7. Compliance & Governance

• Ensure all marketing activities comply with global pharmaceutical regulations, anti-bribery, and competition laws.
• Collaborate with Legal and Compliance to uphold the highest ethical standards in promotional and scientific communication.

QUALIFICATIONS EDUCATION

Master’s degree in Marketing, Business, Life Sciences, or Pharmacy, PhD preferred

MBA or postgraduate degree in Pharmaceutical Marketing or Strategy preferred.

EXPERIENCE

• Minimum 10 years of progressive experience in marketing within pharma or biotech, with 3+ years in a global or regional leadership role.

• Demonstrated success in product launches, portfolio strategy, and cross-border brand management.
• Prior experience in Allergy, Immunology, Respiratory, or Specialty Therapeutics is highly desirable.
• Proven ability to manage in multicultural organizations.

SKILLS & COMPETENCIES

• Strategic and analytical thinker with strong business acumen.
• Exceptional leadership, communication, and influencing capabilities.
• Deep understanding of pharma commercialization and compliance frameworks.
• Proficient in English (C1) (required); Spanish mandatory for HQ location; Mandarin advantageous.
• Strong command of digital tools, and data analytics.